Our visual identity defines us, building recognition of our services and the standards we uphold. It plays a key role in shaping the reputation and image of West Lothian Council.
Using the council’s visual identity consistently promotes awareness of the services we provide, and enhances the council’s corporate reputation.
These guidelines outline the key rules and principles for using graphic elements across all medias.
All West Lothian Council employees must adhere to this guide for materials produced for the council. The strength of our corporate identity depends largely on its consistency of application. Your help in ensuring this is vital, Thank you for your support.
Using our guidelines
Anyone who communicates on the Council’s behalf should find these branding guidelines a useful resource.
Our focus & values
Our values empower education, care, skills, communities, and equality.
Templates
We have a range of branded PowerPoint presentation templates and Microsoft Teams backgrounds available for you to download and use.
Our Campaigns
Browse our campaign assets, including posters, banners, and digital resources.
When I meet people at external events or meetings it fills me with great pride to tell people ‘I am from West Lothian Council”.
Graham Hope
West Lothian Council’s Chief Executive
Everyone knows the name, and most people recognise West Lothian Council as one of Scotland’s leading councils. People are positive about West Lothian Council because our brand and our name is respected and well thought of. Our brand tells the audience who we are and what we do.
Fortunately for us, there is something very special about our brand. It must be protected and enhanced at all times by each and every one of us. What this guide attempts to do is give us some tools to help ensure that we continue to express, articulate and evaluate our brand in our work.